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McDonald's and Squishmallows have rekindled their successful partnership, reintroducing collectible plush toys in Happy Meals starting May 2025. This collaboration features 12 unique characters, including the debut of Halley the Intergalactic Axolotl, marking her first appearance in the Squishmallows lineup . Each toy comes with a scannable code that unlocks an exclusive digital game, enhancing the interactive experience for fans. The promotion, which began in the United States, is set to expand internationally throughout the spring and summer . This renewed partnership taps into the "kidult" trend, appealing to both children and adults, and mirrors the success of previous plush toy phenomena.
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