Did you know?
Yum, originally known as Mr. Yum, is one of Jollibee’s iconic mascots representing the brand’s delicious burger offerings. With a friendly and approachable personality, Yum is often portrayed as a fun-loving character who embodies the mouthwatering taste and satisfaction of Jollibee’s famous Yumburger. Dressed in bright, inviting colors, Yum helps to highlight the brand’s commitment to serving tasty, affordable meals that bring joy to families and friends. As part of the Jollibee mascot family, Yum plays a key role in making the dining experience more lively and memorable, especially for kids.
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