Did you know?
Jollibee experienced rapid growth. It was able to withstand the entry of McDonald's in the Philippines in 1981 by focusing on the specific tastes of the Filipino market, which differed from the American fast food company. The first Jollibee store overseas opened in Taiwan in 1986 which is now closed. Jollibee continued to expand and set up outlets both within the country and abroad. Mr. Tan Caktiong, the son of poor Chinese immigrants, is now a billionaire.
No comments:
Post a Comment