Did you know?
McDonald's was introduced in the Philippines by Chinese-Filipino businessman George Yang, who resided in the United States in the 1970s, though never patronized a McDonald's outlet during his stay. Aware of the fast-food chain's success in North America and its increasing presence in other parts of the world, Yang researched fast-food business operations; in 1974, he contacted McDonald's headquarters in Illinois regarding a proposal for rights to open outlets in the Philippines. Yang's proposals were initially ignored, though he continued to remind the company regarding his business interest. In 1976, representatives of McDonald's International sent a delegation to the Philippines to conduct a feasibility study on establishing a presence in the Philippine market.
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