Did you know?
The Yumburger is a hamburger sold by Jollibee and one of the fast-food chain's signature products. The Yumburger was first offered in 1970 as their first flagship product. In 2017, a new edition called the Aloha Yumburger was introduced. The hamburger contains a beef patty topped with mayonnaise. The burger can be bought at different prices, depending on the size.
In 1998, the burger was introduced in the United States, which also garnered the attention of other countries such as Singapore, Italy, Qatar, and others. In 2017, the company re-launched the Aloha Yumburger, and in 2018 the Yumburger was introduced in London and Manhattan, with advertising focused on the double Yumburger. The burger was also introduced in Edmonton, Canada.
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