In the early 1900s, Coca-Cola was sold in straight-sided glass bottles that bore little resemblance to the iconic contour shape known today. These bottles, used around 1900, typically had embossed lettering reading “Coca-Cola” in Spencerian script and were sealed with metal closures called Hutchinson stoppers, which kept the carbonated beverage fresh. The design varied by bottler since Coca-Cola was franchised to local bottling companies, leading to inconsistent styles and colors, usually clear or light green. It wasn’t until 1915 that the company introduced the famous contour bottle, inspired by the cocoa pod, to distinguish Coca-Cola from imitators and solidify its brand identity.
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