Amazing Grace is...
In 1978, Jollibee was called Jolibe. Back then, Tan Caktiong was at a loss on how to improve his restaurant’s branding and further its marketing.
It wasn’t until after he met Manuel Lumba, a marketing consultant, when the establishment’s name changed to Jollibee to emphasize that it’s a combination of the words “jolly” and “bee”.
The same year, Lumba came up with the fast-food restaurant’s logo – a bee similar to what we see today but not as refined.
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