Did you know?
In 1962, Shintaro Tsuji, founder of Sanrio, began selling rubber sandals with flowers painted on them. Tsuji noted the profits gained by adding a cute design to the shoes and hired cartoonists to design cute characters for his merchandise. The company produced a line of character merchandise around gift-giving occasions. Hello Kitty was designed by Yuko Shimizu and was added to the lineup of early Sanrio characters in 1974. The character's first appearance on an item was a vinyl coin purse in Japan where she was pictured sitting between a bottle of milk and a goldfish bowl. She first appeared in the United States in 1976.
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