Did you know?
Shortly after her creation in 1974, the Hello Kitty vinyl coin purse was introduced by Sanrio in March 1975. Sanrio brought the character to the United States in 1976. Hello Kitty is a staple of the kawaii segment of Japanese popular culture. By 2010, Sanrio had groomed Hello Kitty into a global marketing phenomenon, worth $6 billion a year. By 2014, when Hello Kitty was 40 years old, she was worth about $8 billion a year. As of 2019, Hello Kitty is the second highest-grossing franchise of all time (behind Pokémon), having generated $80 billion in lifetime retail sales.
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