Amazing Grace is...
Forming a partnership with FIFA in 1970, Panini first produced a World Cup sticker album for the 1970 World Cup. Initiating a craze for collecting and trading stickers, since then, collecting and trading stickers has become part of the World Cup experience, especially for the younger generation. UK newspaper The Guardian states, “the tradition of swapping duplicate [World Cup] stickers was a playground fixture during the 1970s and 1980s.”
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