Did you know?
Jollibee, a large anthropomorphic bee mascot dressed in a blazer, shirt, and chef's hat, was introduced by the brand in 1980. During the mascot's conception, Mickey Mouse of Disney was made as the benchmark for Jollibee's design.
The mascot Jollibee was designed to epitomize Filipino optimism. Tony Tan, chairman and founder has compared the mascot's character to the Filipino working folk reasoning that the bee "hops around and produces sweet things for life, and is happy even though it is busy".
Other mascots were also made for the Jollibee fastfood chain, with many of them featured in Jollitown, a children's show aired in the Philippines.
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