Hello Kitty

Did you know?

According to Sanrio, in 1999 Hello Kitty appeared on 12,000 different products yearly. By 2008, Hello Kitty was responsible for half of Sanrio's $1 billion revenue and there were over 50,000 different Hello Kitty branded products in more than 60 countries. Beginning in 2007, following trends in Japan, Sanrio began using darker designs for Hello Kitty with more black and less pink, and pulling away from kawaii styles.