Did you know?
In 1975, Tony Tan Caktiong and his family opened a Magnolia ice cream parlor in Cubao, Quezon City. The outlet later began offering hot meals and sandwiches upon request from customers. When the food items became more popular than ice cream, the family decided to convert the ice cream parlor into a fast food restaurant which became the first Jollibee outlet in 1978. Management consultant Manuel C. Lumba advised the family on the change in strategy. Initially Jollibee was named "Jolibe" but changed its name to "Jollibee".
The company that would be managing the chain of fast food, Jollibee Foods Corporation was incorporated in January 1978. By the end of that year, there were seven branches in Metro Manila. The first franchised outlet of Jollibee opened in Santa Cruz, Manila in 1979.
Jollibee experienced rapid growth. It was able to withstand the entry of McDonald's in the Philippines in 1981 by focusing on the specific tastes of the Filipino market, which differed from the American fast food company. The first Jollibee store overseas opened in Taiwan in 1986 which is now closed.[12] Jollibee continued to expand and set up outlets both within the country and abroad. Mr. Tan Caktiong, the son of poor Chinese immigrants, is now a billionaire.
No comments:
Post a Comment