The Philippine Brand Four Seasons Nectar x Hello Kitty is a 2024 limited-edition collaboration by Profood International Corporation, bringing a playful Hello Kitty design to the classic Philippine Brand Fruit Nectar range. This special version of the beloved Four Seasons juice—typically a tropical blend of mango, guava, pineapple, and orange—features Hello Kitty themed packaging aimed at attracting younger consumers and fans of the iconic Sanrio character, enhancing brand appeal and shelf presence in the local beverage market. The tie-in reflects Profood’s strategy of leveraging popular licensed characters to connect with a broader audience while celebrating the familiar, refreshing flavor profile of its long-established nectar lineup.
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