M & M’s is a globally iconic chocolate candy brand produced by Mars Wrigley, known for its colorful sugar-coated bite-sized pieces introduced in 1941 and sold in more than 100 countries. As of late 2025, M & M’s continues to innovate with seasonal products like the limited-edition Winter Blend featuring icy blue and white shells and is gearing up to expand its portfolio with first-ever freeze-dried caramel M & M’s POP’d and M & M’s chocolate bars, reflecting Mars’ focus on new textures and formats to attract both traditional fans and trend seekers. The brand also recently rolled out a refreshed global creative platform — “It’s More Fun Together” — emphasizing shared moments and cross-generational appeal, and Mars Wrigley has committed to removing synthetic dyes from M & M’s products in 2026 to meet evolving consumer preference.
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