The I’m Lovin’ It Bear produced by Create HK Ltd. for McDonald’s in 2008 was a promotional plush toy designed to reinforce the fast-food chain’s globally recognized “I’m Lovin’ It” slogan. Typically released as part of limited-time Happy Meal or special merchandise campaigns, the bear featured soft, child-friendly materials and prominently displayed McDonald’s branding, often incorporating the slogan on its outfit or tag. The toy reflected McDonald’s strategy during the late 2000s to pair collectible character items with brand messaging, encouraging repeat visits and family engagement. Manufactured by Create HK Ltd., a company known for licensed promotional products, the I’m Lovin’ It Bear has since become a nostalgic collectible among McDonald’s memorabilia enthusiasts, representing a period when plush toys played a central role in the brand’s promotional marketing.
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