San Miguel Pale Pilsen marked a major milestone in 2025—135 years since its founding—and celebrated with a limited-edition commemorative can called “Balik Tanaw”. The can’s artwork was created by Filipino visual artist Francis Nacion, and it draws on nostalgic, culturally rich scenes of Philippine life—family gatherings, town fiestas and shared moments—highlighting how the beer has woven itself into the fabric of everyday Filipino experience. The release not only marked a heritage moment for the brand but also served as a collectible piece, available at select supermarkets, convenience stores.
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