China Banking Corporation (“China Bank”), which operates a branch in McArthur Highway, San Vicente, Apalit, Pampanga, is part of one of the Philippines’ long-established universal banks, tracing its founding to 1920. The branch in Apalit serves the Central Luzon region with retail, commercial and savings-banking services. Recently, the bank engaged Michelle Dee — reigning Miss Universe Philippines 2023 — as its first-ever brand ambassador, leveraging both her family ties to the bank’s founding lineage and her advocacies of inclusivity and empowerment. The collaboration signals the bank’s push to refresh its brand and strengthen connections with younger and diverse customers, tapping the Apalit branch and other regional outlets as touchpoints in its broader customer-focus strategy.
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