In 2025, Coca‑Cola Philippines relaunched its iconic “Share a Coke” campaign, which features cans and bottles printed with personal names, terms of endearment and monikers—including “Kuya”—to deepen emotional connections and spark shared moments among friends and family. This edition allows consumers not only to pick up a can with a pre-printed name like “Kuya,” but also to visit a digital hub via an on-pack QR code and personalize their own packaging, thereby blending physical product with interactive experience. The goal is to amplify real-life connections—especially among younger generations—and make a simple can of Coke into a meaningful gesture.
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