The tie‑up between BINI (including member Aiah) and Super Crunch — a corn‑chip snack produced by Prifood Corporation — is a recent example of music‑meets‑snack branding. Their collaboration produced a brand anthem, “Super Crush,” which showcases BINI’s energetic vibe alongside Super Crunch’s signature crunchy goodness. As of late 2024, Super Crunch officially renewed their partnership with BINI, promising new marketing pushes — including promotions, bundles, and content — to boost visibility for both the pop‑group and the snack line.
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