In December 2021, Coca-Cola Philippines introduced a festive can featuring the brand’s iconic Santa Claus as part of its “Buksan ang Magic ng Pasko” Christmas campaign. This release aligned with Coca-Cola’s new Real Magic philosophy, which emphasized genuine human connections, community, and inclusion during the season. The Santa design draws on Coca-Cola’s long heritage of Christmas imagery — a tradition going back decades — and was tied into the campaign’s digital activations, including a QR-code-powered AI experience that allowed consumers to chat with Santa and generate personalized snow-globe animations.
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