Did you know?
Jollibee's vibrant cast of mascots has been a hallmark of the brand since its inception. The main character, Jollibee, was introduced in 1980 as a cheerful, anthropomorphic bee dressed in a red suit and chef's hat, symbolizing Filipino optimism and the hardworking spirit of the Filipino people. In 1983, the brand expanded its mascot lineup with characters like Chickee, representing Chickenjoy; Lady Moo, symbolizing their beef patties and Mico, promoting milkshakes. Other notable mascots include Champ, a hamburger-headed boxer introduced in 1984; Yum, originally known as Mr. Yum, representing burgers; Twirlie, the sundae mascot; Popo, symbolizing French fries; and Hetty, the spaghetti mascot . These characters not only promote Jollibee's diverse menu but also embody the brand's commitment to joy, family, and Filipino culture.
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