In early 2021, global K-pop phenomenon BLACKPINK teamed up with Pepsi as part of the brand’s “Go All In For What You Love” Asia-Pacific campaign, which positioned the quartet—Jennie, Jisoo, Rosé, and Lisa—as official APAC ambassadors for Pepsi and its Pepsi Black variant. The collaboration included a promotional video highlighting the members’ dedication and resilience, limited-edition Pepsi Black bottles and cans featuring each member’s image and signature, and a 360-degree marketing push aimed at inspiring confidence and boldness in younger audiences; these collectible Pepsi Black products were sold at participating convenience stores like 7-Eleven in markets such as Malaysia and Singapore.
No comments:
Post a Comment