The SM Santa Claus for Christmas 2025 continues the beloved holiday tradition across SM Supermalls in the Philippines, delighting children and families with joyful meet-and-greet sessions, photo opportunities, and festive parades. Dressed in his classic red suit and cheerful smile, Santa embodies the mall’s “Sparkling SM Christmas” theme for 2025, spreading messages of kindness and generosity. This year’s celebration features an eco-friendly twist, with Santa arriving on a sustainably designed sleigh and encouraging gift-giving that supports local artisans and charities. His presence, along with dazzling decorations and holiday music, enhances the magical atmosphere that makes SM a favorite destination for Filipino Christmas celebration.
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