Century Tuna, one of the Philippines’ leading tuna brands under Century Pacific Food, has partnered with South Korean actor Park Seo Jun as its newest ambassador in 2025, launching the “Fit for Any Role: Park Seo Jun Ultimate Fan Fest.” This collaboration goes beyond traditional endorsement—Century Tuna used it as an experiential campaign, turning the Smart Araneta Coliseum into an immersive fan fest on July 12, where attendees could enjoy interactive booths, themed photo zones, on-stage games, fitness challenges modeled after Park Seo Jun’s own routines, exclusive merchandise, live recipe demos featuring Century Tuna, and even fan-actor interactions. Beyond entertainment, the tie-up emphasizes healthy living; Park Seo Jun shared tips on physical fitness and mental wellness, aligning with Century Tuna’s “ProteinFit” branding. This reflects Century Tuna’s strategic move to deepen engagement with younger, K-drama-savvy audiences by offering more immersive brand experiences.
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