The Super Crunch Special Chip-Charon with Bini Mikha is a variant of the Super Crunch snack line by Prifood Corporation (Prifoods), marketed under the “Chip-Charon” format, which riffs on the popular Filipino chicharon (fried pork rind) concept but made from alternative ingredients like green peas and potato starch. In the product’s promotion, it is tied to Mikha Lim (known as “Bini Mikha”), a member of the P-pop girl group BINI, as part of a marketing partnership between Super Crunch and BINI, with Mikha serving as a brand ambassador in campaigns (e.g. “BINI renews ties with a Pinoy snack brand”). Prifood, the Cebu-based snack manufacturer, is the company that makes the brand.
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