The original owner of Jollibee are Tony Tan and his family opened a Magnolia Ice Cream parlor in Cubao, Quezon City in 1975. In 1978, he and his siblings engaged the services of a management consultant, Manuel C. Lumba, who shifted the business focus from ice cream to hot dogs after his studies showed a much larger market waiting to be served. Lumba was Tan's last business and management mentor. Throughout its three decade history, Jollibee became a success enjoying rapid growth. The chain opened successful milestone stores in the following years: Its 100th branch in Davao on 1991; its 200th store in Malolos, Bulacan in 1996; its 300th store in Balagtas, Bulacan in 1998; its 400th store in Intramuros, Manila in 2001; its 500th store in Basilan in 2004; its 600th store in Aparri in 2007; its 700th store in Harrison Road, Baguio City in 2010; and its 800th branch in Malaybalay City, Bukidnon on October 18, 2013.
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